Privacy Policy

This privacy statement (this "Policy") describes how ROI India Private Limited and/or its affiliates, subsidiaries, holding companies, and group entities (collectively, the "Company", "we", "us", or "our") collect, use, disclose, retain, transfer, and otherwise process your information. The Company operates a number of websites, mobile applications, sub-sites, platforms, m-web platforms, APIs, and other digital properties, including without limitation realtyofindia.com and its sub-domains (collectively, the "Sites"), for the purpose of delivering information, goods, offerings, services, listings, leads, broker-network access, and content via any mobile device, computer, or other means (collectively, the "Services").

This Policy forms an integral part of the Sites' agreements of use and other agreements (the "Terms of Use"). Undefined capitalized terms used here have the same meaning given to them in the Terms of Use. This Policy takes effect as soon as a user registers on, accesses, browses, or otherwise uses any of the Sites or Services and is deemed to be accepted as a condition of such use. Before using our Services, please carefully read our Terms of Use and this Privacy Policy in full. By continuing to use the Realty of India website, mobile applications, or any of the Services, you irrevocably consent to the collection, storage, use, transfer, sharing, processing, retention, and dissemination of the personal information you supply (including any updates you may provide from time to time) for any of the Services we provide, in accordance with this Policy and applicable law including the Digital Personal Data Protection Act, 2023 (the "DPDP Act").

Two types of user data are gathered by Realty of India: (a) data submitted by users; and (b) data automatically recorded during navigation, interaction, or use of the Services (collectively, "Information"). Realty of India values user privacy and is dedicated to safeguarding it on a commercially reasonable basis; however, no transmission or storage system is fully secure, and your use of the Sites is at your own risk.

Use of Facebook Platform Data

The Realty of India platform integrates with Facebook to provide marketing automation features such as lead synchronization, campaign matching, and CRM updates. To achieve this, we request the following permissions via Facebook Login (OAuth): leads_retrieval, pages_show_list, pages_read_engagement, and pages_manage_metadata. We only access your Page data, lead form responses (such as name, phone, email), and associated metadata with your explicit permission. This data is used solely to:

Fetch leads submitted through your Facebook Lead Forms
Match them with your campaign/ad account
Send the leads to your connected CRM or Google Sheet
Display your Facebook Page name for clarity during onboarding

We do not share, resell, or expose this data to any third party. All data usage is strictly confined to the services you subscribe to within our platform.

Data Deletion Policy

Two kinds of data, two paths. The Facebook integration collects two different categories of data and each is handled under its own consent and deletion path:

Your Facebook integration data — the access tokens we hold on your behalf, the list of Pages you connected, your form-field mappings, and the OAuth state associated with your Facebook account. This is the data you, as the broker who connected the integration, control.
Lead form submissions — the responses (name, phone, email, etc.) submitted by individual consumers on your Facebook lead forms. This data is provided by the consumer under the separate consent they gave on the Facebook lead form itself, and is governed by that consent. Once received into your Realty of India CRM, lead records are retained as permanent business records (subject to PII redaction on consumer request under the DPDP Act, 2023).

To delete your Facebook integration data, use any of the following channels:

Disconnect Facebook from inside Realty of India. Sign in, visit Dashboard → Integrations → Facebook Lead Ads, and click Disconnect. This immediately revokes the access tokens we hold for your account and marks the integration as disconnected.
Request deletion via Facebook. On Facebook, go to Settings & Privacy → Settings → Apps and Websites, locate Realty of India, and request data deletion. Meta will notify our Data Deletion Callback at realtyofindia.com/webhooks/meta/data-deletion with a signed request; we then delete your Facebook integration data (access tokens, page connections, form mappings) and return a confirmation code you can use to track status. Lead form submissions previously captured through your integration are not deleted by this action — see the consumer-initiated path below.
Email us. Write to [email protected] with the subject line "Data Deletion Request — Facebook" and we will process the deletion manually.

If you are a consumer who submitted a lead form on Facebook and want your personal data redacted from the broker's Realty of India CRM, email [email protected] with the subject line "Data Deletion Request — Consumer" and we will process redaction of your name, phone, and email under the DPDP Act, 2023.

Deletion is completed within 30 days of receipt under Meta's policy and well within the Digital Personal Data Protection Act, 2023 90-day window for India users. Anonymized aggregate statistics that cannot be traced back to an individual are retained.

Facebook Data Types We Collect

Your managed Page name and Page ID
Lead form responses (Name, Phone, Email, etc.)
Form ID, Ad ID, and campaign metadata

This information is used solely for real-time CRM automation and not for any unrelated marketing or profiling. We respect your data and your users' privacy.

1. Information Received, Collected and Stored by the Company

A. Information Supplied By Users

Registration data. We ask for basic contact details such as your name, phone number, email address, date of birth (optional, for the ROI Muhurat module — see Section 10 below), gender, age, residence, pin code, city/locality, occupation, professional role (broker / owner / buyer / partner / advertiser), brokerage or company affiliation, RERA / company registration numbers (for brokers), interests, preferred contact channels, and other onboarding fields when you register on the Sites for any Service.

Listing & broker-profile data. If you publish listings, broker profiles, project pages, or company pages, we collect and store the textual content, photographs, floor plans, brochures, pricing, location data, RERA numbers, KYC documents, identification documents (where you choose to verify your identity: Aadhaar, passport, or voter ID — stored encrypted, with only the last four digits of the document number retained in readable form), GST and PAN details, affiliations, badges, and any other content you upload to or generate on the Services.

Listing reels. If you make a reel (a short video of one of your listings), we store the video and its still image. Your copy shows your name, profile photo and phone number; it is available only to you, through short-lived private links, and is deleted 30 days after it is made (sooner if it shows an ROI Verified badge you no longer hold). We also make a public copy that shows your name and photo but never your phone number or the price (none is made while the listing's price is private). Under the licence over the content of your listings and profile that you give us in our Terms of Use, the public copy can appear on Realty of India's public video pages (and so in search engines such as Google). It is removed from our pages when the listing closes, is deleted, changes hands or its price is made private, or when something it shows is no longer true (for example your name, your photo or your ROI Verified badge). If you do not want a reel's video shown, write to our support team or our Grievance Officer (Section 13 below) to have it removed. When you delete your account, every reel copy is deleted from our storage. If you add an AI voice to a reel, we keep its script (the words the voice reads, which can include your first name) with the reel, and the voice recording in our private storage for up to 30 days; the script is sent to Sarvam AI to make the voice (see below). The reel's own video file is labelled, in its file details, as having an AI-generated voice-over; the public copy never has the voice. Both are deleted when you delete your account.

Subscription or paid service data. We or our payment gateway provider may gather your purchase, address, GSTIN, or billing information, such as your credit/debit card number, UPI handle, bank account, and expiration date when you select any subscription, ad placement, lead pack, plan, or paid service offered as part of our Services. Paid services bought on our website are one-time payments and do not renew automatically. ROI Membership can also be bought in our apps through the in-app purchase of your phone's app store: in our iPhone app Apple takes the payment, and in our Android app Google takes the payment through Google Play. We receive a confirmation of the subscription, and it renews automatically until you cancel it, in your Apple ID settings or in Play Store › Payments & subscriptions. That confirmation reaches us through RevenueCat, Inc. (United States), which receives a random identifier we create for your account, the app store's record of your subscription and basic technical details from the app (such as your device's IP address); it never receives your name, phone number or email address.

Voluntary information. At other times — such as when you reply to a survey, update your email settings or content, submit feedback, participate in promotional events, refer a friend, or communicate with us in any other way — we may gather further information that you voluntarily provide.

B. Information Automatically Collected / Tracked While Navigating

Cookies and similar technologies. We may employ "cookies" and other electronic tools to gather information in order to assign each visitor a unique, random number as a User Identification (User ID) and to better understand the User's specific interests using the identified computer or device. This is done in order to make the Sites more responsive for our Users. Even if we install a cookie on your computer or device, we will not be able to identify you personally unless you freely provide your identity (for instance, by registering). Cookies are only allowed to hold personal data that you provide. Cookies are unable to read information from your device or hard drive. Every time you engage with us through our Sites or Services using any computer, laptop, netbook, mobile device, tablet, or handheld device, we receive and store specific types of information.

Log file information. When you use our website, application, or Service, our servers automatically record your IP address, which is the number that tells computers connected to the Internet where to send you information, including the pages you visit. They also record your browser type and version, your operating system, your device type, the pages you visit and when, the page or advertisement that brought you to us, and an approximate location (your city) worked out from your IP address. In our apps we also record your device model and language, and a random installation ID that our app creates so that we can send you notifications.

Clear GIFs and web beacons. We may employ "clear GIFs" (Web Beacons) to anonymously monitor our users' online behavior without revealing their identity. In order to monitor which HTML-based emails are opened by recipients, we may also include transparent GIFs in emails sent to our users. We use this information, among other things, to send you our web pages when you request them, to customize our Sites or Services to your interests, to track traffic on our Sites to enhance their quality, functionality, and interactivity, and to inform advertisers of the regions from which our users originate without revealing the users' identities.

C. Information from Other Sources

Information about you may also come from other sources: enquiries made on downloadbrochures.com (another website that Realty of India runs); Facebook and Instagram lead forms and other property portals that a broker connects to their account; publicly available real-estate data and RERA databases; Google Places and Google Analytics; IP-based location services; and any AI assistant or connector you have authorised on your account (see Section 12, including the photographs you attach in such a conversation). It is added to our account information, and handled in line with this Policy. Your account information and order information may be shared with us if you give it to a platform provider or another partner to whom we offer services. We may also use behavioural and interest signals from your own activity on our Sites to make listings and lead recommendations more relevant to you. Among other tools, we use Google Analytics to understand how our websites are used. Google Analytics is not linked to any advertising product, and we do not use it for display advertising.

D. Analytics, Pixels & Measurement Partners

Our mobile apps run none of the advertising or cross-company measurement technologies described in this section. Inside the Realty of India apps the Meta Pixel is not loaded and no measurement of your activity is transmitted to Meta — neither from your device nor from our servers. App usage is measured with Google Analytics and the cookieless Cloudflare beacon only. The rest of this section describes our websites.

To understand how the Sites are used, measure the performance of our marketing, and improve our Services, we use the following third-party measurement and analytics technologies:

Google Analytics 4 (Google LLC) — via the gtag.js tag, using cookies (such as _ga) and similar identifiers to record pages viewed and on-site actions (for example searches, listing views, enquiries submitted, and purchases). Google operates in Consent Mode, which adjusts data collection based on your consent state.
Meta Pixel and the Meta Conversions API (Meta Platforms, Inc.) — using cookies (such as _fbp / _fbc) and similar identifiers to measure the effectiveness of advertising and attribute conversions. We may also transmit measurement events server-to-server to Meta and Google — when you request a sign-in code, when you complete registration, when you finish setting up your account, when you submit an enquiry, and when you complete a purchase — so that conversions completing after you leave a page are counted accurately. For server-side measurement, contact identifiers (such as email or phone) are one-way hashed (SHA-256) before transmission; we do not share your raw name, phone number, or email with these partners for this purpose. These events may also include your IP address and browser user-agent, which Meta and Google use to match an event to a browser or device.

Inside our mobile apps, none of this runs. The Meta Pixel is not loaded, and we transmit no measurement of your activity to Meta from the app — neither from your device nor from our servers. App usage in the apps is measured with Google Analytics and the cookieless Cloudflare beacon described below.

Separately, if you are a broker who has connected your own Meta dataset under Integrations, the lead outcomes you record are sent to that dataset of yours — that is your processing as the advertiser, not ours, and it is unaffected by the paragraph above. See “Use of Facebook Platform Data”.
Microsoft Clarity (Microsoft Corporation) — records how pages are used on our websites — clicks, scrolling and navigation — and replays those sessions to us in aggregate so we can find usability problems. It is used to improve the Sites, not to advertise to you, and it is not loaded inside our mobile apps.
Cloudflare Web Analytics (Cloudflare, Inc.) — a privacy-preserving, cookieless measure of aggregate traffic that does not track individuals across sites or store your IP address.
Search-engine verification — Google Search Console and Microsoft Bing Webmaster Tools verify our ownership of the Sites via a meta tag; these are verification signals only and do not track you.

Consent. Where required, the deployment of non-essential cookies and trackers is governed by your consent, which you may grant, decline, or withdraw at any time through the on-site consent controls (where available) or by writing to us. Strictly necessary cookies (for example session, security, and load-balancing cookies) are always active because the Sites cannot function without them.

Cross-border transfer. Google, Meta, and Cloudflare may process the data described above on servers located outside India, in accordance with their respective privacy policies and the cross-border transfer provisions of the DPDP Act, 2023. The same applies to the AI service providers named in Section 12 (including OpenAI and Anthropic) where you have connected an assistant to your account or where a feature described in that section uses their models: content moves in both directions, since a file you attach in such a conversation is fetched by us from their infrastructure.

How to opt out. You may control or block cookies through your browser settings; install the Google Analytics Opt-out Browser Add-on; manage advertising preferences via Meta's ad preferences ; or email [email protected] with the subject line "Analytics Opt-out". Disabling these technologies will not stop you from using the Sites, but some features may be less personalised. Anonymised aggregate statistics that cannot be traced back to an individual are retained.

2. Information Used by The Company

We can enhance the Services and give you the most user-friendly experience thanks to the Information that Users supply. In particular situations or while providing specific Services or utilities, we may also need your contact information. The Company may use the aforementioned User information to preserve, safeguard, and enhance the Services (including advertising, personalization, ranking, lead-distribution, broker-match scoring, and the ROI Verified tier on the Sites) as well as to create new Services. All necessary information is service-dependent.

We use your email address, phone number, WhatsApp number, and other contact details to send you messages about your account, your listings and enquiries, payments, and our Services, and to tell you about Realty of India's own products and offers. We send them by email, SMS, WhatsApp, in-app and push notifications, and phone calls from our team. Marketing messages come only from Realty of India. The service providers that deliver these messages for us (such as MSG91, AiSensy on the Meta WhatsApp Business Platform, Resend, Brevo, and Zoho) may use your details only to deliver them. By submitting your phone number on the Sites you consent to these communications from Realty of India, even if your number is on the National Do Not Call (NDNC) registry, DND list, or any similar database.

We may also use your email address for administrative or non-marketing purposes (e.g., billing, KYC, customer service, complaint redressal, fraud prevention, or informing you of significant changes to the Services or these policies).

If any personally identifiable information you submit is publicly available and/or accessible — including without limitation listings, broker profiles, company pages, comments, reviews, ratings, messages, posts, or content shared with social-media platforms via the Services — it will not be deemed sensitive personal data, and the privacy obligations set out in this Policy will not apply to such publicly disclosed content. Any User-posted, User-uploaded, User-conveyed, or User-communicated content on the Sites' public portions is considered published content and is not covered by this Policy as personally identifiable information.

We might not be able to offer you some Services on the Sites if you decide not to give personally identifying information. We will attempt to inform you of this when you open your account; however, in any event, if you fail to provide the required personal information, we will not be held accountable or liable for the denial of certain Services. We occasionally get in touch with you after you register for the Sites or Services to update your personal data so that we can offer Users services that we think would be useful or interesting.

3. How Collected Data Is Used

On our websites we use Google Analytics, the Meta Pixel and Meta Conversions API, and Microsoft Clarity to understand how the Sites are used and to measure the results of our own advertising; what each one receives is described in “Analytics, Pixels & Measurement Partners” above. In our Android and iPhone apps only Google Analytics runs. We do not load the Meta Pixel or Microsoft Clarity there, and we do not send Meta Conversions API events about your activity in the apps. We do not run an advertising network.

Some advertisements on our Sites are placements that developers, brokers, and other businesses book and pay us for. We show them ourselves. Advertisers do not receive your name, phone number, email address, or any other personal data from these placements; they see only totals, such as how many times an advertisement was shown and clicked. If you click an advertisement you go to the advertiser's own website, which handles your visit under its own policy.

4. Information Sharing

Your personal Information will be used to let you access your account on the Site, fix specific problems with the Service, notify you of new features or Services, and get in touch with you regarding how you use the Site. Any additional information gathered will be used for business purposes, which may include advertising or viewing residential or commercial real estate, rental properties, or related Services by Users; data usage and analysis; enhancing the Site or User experience; broker–lead matching; broker-tier verification; fraud and abuse detection; and showing you advertisements on our own Sites.

The Company shares your Information with any third party without obtaining the prior consent of the User in the following limited circumstances:

We share information with the service providers that run parts of our Services for us, for example hosting, sending messages, taking payments, and running AI features. They receive only what they need and may use it only to provide those services to us, in line with this Policy and appropriate security and confidentiality measures.
Leads and inquiries submitted by buyers, tenants, or other prospective Users may be forwarded to one or more brokers, owners, advertisers, builders, channel partners, or other Users on the platform, including via SMS, email, WhatsApp, or in-app notifications, so they may respond to the inquiry. Once forwarded, the Company has no control over how the receiving party uses or stores such information, and the Company shall bear no liability for any subsequent misuse, unsolicited contact, harassment, fraud, or other conduct by the receiving party. You expressly consent to this onward sharing as a condition of submitting any inquiry on the Sites.
In order to help advertisers and third parties understand our audience and validate the value of advertising on our Sites, the Company may provide them with information. Typically, this information takes the form of aggregated data on visits to different pages on our Sites.
We may disclose your information to enforce or protect our rights or those of any or all of our affiliates, associates, employees, directors, or officers. We may also disclose your information when we have reason to believe that it is essential to identify, contact, or take legal action against someone who may be intentionally or unintentionally interfering with our rights or our Sites, or when such actions could cause harm to others.
When you send an enquiry about a listing or contact a broker, we give that broker your name and the contact details you submitted, so that they can reply (see point 2 above).
When a broker publishes a new-launch or under-construction listing, we may also show it on downloadbrochures.com, another website that Realty of India runs. Enquiries made there come straight to Realty of India and reach the listing's broker. Nothing is sold, and we do not give your email address, phone number, or WhatsApp number to other companies so that they can market to you.
We may contact registered phone numbers of visitors to our Sites by phone, SMS, voice call, or text message with information about new goods and services or forthcoming events.
We may disclose information when required by law, court order, statutory authority, regulator, or governmental agency, or to comply with applicable legal process, including for the purposes of the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and the Real Estate (Regulation and Development) Act, 2016.

5. Accessing and Updating Personal Information

We make every effort to give you access to your personal information when you use the Services or Sites (or any of their sub-sites) upon your request. We also guarantee that any personal information or sensitive personal data or information that is found to be inaccurate or deficient will be corrected or amended as soon as commercially reasonable, subject to any legal requirements that such information be retained for lawful or legitimate business purposes. Before processing requests, we ask Users to identify themselves and the information they want accessed, changed, or deleted. We may also refuse to process requests that are excessively repetitive or systematic, require a disproportionate amount of technical work, compromise the privacy of others, would be highly impractical (such as requests involving information stored on backup tapes), or for which access is not otherwise necessary. In any event, we offer free information access and repair Services, unless doing so requires an excessive amount of work. It may take some time for residual copies of your information to be removed from our live servers after you delete it, and they may still be present in our backup systems due to the way we maintain some Services.

DPDP Act, 2023 rights. Where the DPDP Act applies to you, you may exercise your rights of access, correction, completion, updating, erasure, and grievance redressal by writing to our Grievance Officer at the contact details set out in Section 13 below. We will respond within the timelines prescribed by law. Submission of an erasure request does not release you from any obligation you owe to the Company, and we may retain information that we are required to retain by law, by court order, by a regulator, or for the establishment, exercise, or defence of legal claims.

Self-serve account deletion. You can delete your account and personal data yourself, without writing to anyone: sign in and open Account & security → Delete your account (the same entry exists in our mobile app). Deletion is scheduled with a 14-day cancellation window and then carried out automatically — see realtyofindia.com/account/delete for exactly what is erased and what we must retain, and why.

6. Information Security

We take the necessary security precautions to guard against illegal access to data as well as illegal data manipulation, disclosure, or destruction. These include internal evaluations of our procedures for gathering, storing, and processing data, as well as security measures, such as suitable encryption, role-based access control, audit logging, and physical security measures to prevent unwanted access to the systems on which we store personal information. The Company-controlled database safely stores all of the data collected. The database is housed on firewall-protected servers with password-protected, severely restricted access. Even though our security procedures are quite effective, no security system is completely impenetrable. We cannot guarantee that the information you provide will not be intercepted during its transmission to us via the Internet, nor can we guarantee that our database will be secure. It goes without saying that anyone with Internet access can access whatever information you publish in the discussion or listing areas.

7. Updates / Changes

The internet is a constantly changing medium. We may occasionally modify this Policy to reflect required advancements in technology, relevant legislation, or any other variation. In any event, we have the right to modify the terms of this Policy or the Terms of Use at any time. Any modifications we make will take effect right away, and we may notify you of this by publishing the updated Policy on the Sites. You will be considered to have accepted these changes if you continue to use the Sites or Services after such publication. Additionally, we may try our best to notify you by email. In any event, you are encouraged to check this Policy on the Sites from time to time to make sure you are aware of the most recent version.

8. Miscellaneous

Security. We safeguard the data under our control from loss, abuse, and alteration by implementing commercially reasonable security measures. We cannot, however, promise that any information you disclose to us will be protected.

Accuracy and confidentiality of account information. Passwords, OTPs, email addresses, phone numbers, and other account information must always be kept accurate and confidential by Users. Any personal information sent to a third party due to inaccurate account-related information is not the Company's responsibility.

Third-party websites. There may be links to external websites on our Sites. The Company is not responsible for any misuse of information by any website controller to which we may link when you navigate to another website. Additionally, the Company is not responsible for the content of websites that use our realtyofindia.com search tool, API, embeddable widget, or any other integration.

Aggregated and anonymized data. Notwithstanding anything else in this Policy, we may generate, retain, use, and disclose data in aggregated, anonymized, or de-identified form, including for product research, model training (including for our AI features such as ROI Muhurat described below), analytics, benchmarking, market research, and commercial purposes, without further notice to you and without restriction.

9. WhatsApp, SMS, Voice Call & Email Consent

By providing your phone number, WhatsApp number, or email address on the Sites — whether during registration, at lead submission, while saving a listing, while requesting a brochure, while booking a site visit, while subscribing to alerts, while engaging with a broker profile, or otherwise — you expressly consent to receive transactional, service, marketing, and promotional communications from the Company, and, when you make an enquiry, from the broker, owner, or builder you enquired with. These communications may include OTPs, alerts, listing recommendations, lead notifications, payment receipts, subscription reminders, ROI Muhurat horoscope banners, broker recommendations, advertisement creatives, and information about products and services that we believe may be of interest to you.

You agree that such communications will not be considered "unsolicited commercial communications" under the Telecom Commercial Communications Customer Preference Regulations or any other applicable law, and you waive any right or claim against the Company in connection with such communications irrespective of your registration on the National Do Not Call (NDNC) registry, DND list, or any similar database. You may withdraw your consent at any time by writing to [email protected]; withdrawal will be processed on a best-efforts basis within fifteen (15) business days and will not affect the lawfulness of processing undertaken prior to such withdrawal.

10. ROI Muhurat · Birth Date and Astrological Data

What we collect: your date of birth, optionally entered during onboarding or via your profile-edit page; and the derived Western zodiac sign (one of twelve enumerated values) computed from that date.

Why: the date is used solely to compute your zodiac sign, which keys into the ROI Muhurat daily horoscope banner shown on your broker dashboard. The horoscope content is generated by an automated process and may incorporate generative-AI output; it is provided for entertainment and engagement purposes only and is not a prediction, financial advice, or recommendation of any kind.

How we use it: a nightly job generates one Good and one Avoid line per zodiac sign and caches them in the database. Your dashboard reads the row for your sign each morning. Your birth date is not displayed on your public broker profile and is not shared with any third party for marketing or profiling purposes.

Implicit consent: entering a birth date constitutes your explicit grant of consent under Section 6 of the DPDP Act, 2023. The grant is timestamped on the zodiac_consent_at column of your user record and entered into our audit log.

How to opt out: clear the field on your profile-edit page. The timestamp is nulled, the audit log records a revoke event, and the banner stops rendering on your dashboard. We retain the column nulled (not deleted) so re-opting-in is one-click.

11. Third-Party Content & Takedown Requests

The Sites display listings, project pages, broker profiles, company pages, photographs, brochures, logos, builder details, price information, location data, and other content contributed by Users, advertisers, authorised data partners, and public sources. The Company is an intermediary in respect of such third-party content, makes no representation or warranty as to its accuracy, currency, completeness, legality, or non-infringement, and disclaims all liability arising from any reliance placed on it.

If you are a rights owner and believe that content displayed on the Sites infringes your copyright, trademark, or other rights, or has been published in error, please write to [email protected] with proof of ownership and the URL in question. The Company will act on a best-efforts basis within a reasonable period; nothing in this paragraph shall be construed as an admission of liability.

12. AI & Automated Decision-Making

Some features of the Services — including ROI Muhurat horoscope generation, broker–lead match scoring, listing ranking, locality recommendations, and conversational search — make use of automated decision-making, scoring algorithms, machine learning models, and large language models (including third-party AI services such as Anthropic Claude). Outputs are provided on an "as-is" basis and may be inaccurate, incomplete, biased, or out-of-date. The Company does not warrant the suitability of any algorithmic output for any decision, and you remain solely responsible for any decision or transaction you undertake based on or influenced by such outputs.

Lead distribution, broker-tier verification and ranking are worked out by our own systems. They do not send your Information to an outside AI provider.

Features that send your content to an AI provider

The features below use AI models run by an outside provider. This is exactly what each one sends, who receives it, and what happens to it.

Your choice. In the Realty of India app we ask for your permission the first time you use Write with AI, AI search or a reel voice-over, and nothing you write is sent from the app until you allow it. On the website these features are on unless you have said no. If you say no — in the app, or at any time in Account & security under Privacy & AI — nothing you write is sent to Anthropic or Sarvam AI, on the website or in the app, including by work we run later on listings you have already published. If you are not signed in, your answer applies for that visit, and moves to your account if you sign in. If we change what we send or who we send it to, we will ask again.

Connecting an AI assistant to your account. You may choose to connect your account to a third-party AI assistant (for example ChatGPT or Claude) so that you can create and publish property listings by describing them in a conversation. This connection is entirely optional, is never enabled by default, and requires you to authorise it explicitly on a consent screen that names the application and the permissions it is requesting.

While such a connection is active, the details you give that assistant — and the details of the listing it prepares for you — are processed by that assistant's provider under their privacy policy and terms, not ours. Depending on the provider and your own settings with them, conversation content may be retained by them or used to improve their models. We do not control that, and we would ask you to treat anything typed into an assistant as leaving our systems. A listing published this way is public, is attributed to you, and is indistinguishable from one you posted yourself.

Photographs you attach in a conversation. If you attach photographs of a property to the conversation and ask the assistant to put them on your listing, the assistant gives us a temporary link to each file and we download those images and store them on our own servers. We do this so that your listing does not depend on a link that expires. While the listing is still a draft the images are held on private storage that is not served publicly, and they are deleted as soon as the listing is published — or, if you never publish it, within 72 hours of the draft going idle. A sweep runs once a day, so in practice a file may persist a few hours beyond that before it is removed.

When a listing is published, each photograph is resized and re-encoded, which removes embedded metadata such as camera details and any GPS location recorded by your phone. The published image is then public, like the rest of the listing. Only images are accepted this way; a brochure or other document you attach is read by the assistant for its details and is not stored by us as a listing photograph.

Apart from those files, information flows outward: we ask an assistant only for what a listing needs, and we hand it only what your own account already entitles you to see. You can end the connection at any time from the assistant that requested it, which immediately revokes its access; listings already published remain published, and are managed from your account in the ordinary way.

Maya voice assistant

Maya is an optional assistant on the signed-in website and in the Realty of India Android and iPhone apps. You can type to Maya or, if you choose, speak to her. ROI may also send names you type, and your clients' names used for coaching, to these AI services. When you use Maya, the following Information is processed:

Your voice. When you press Maya’s microphone, the recording of what you say is sent to Sarvam AI (India) to turn it into text.
Maya’s spoken reply. The text of Maya’s reply is sent to Sarvam AI to be read aloud. A reply can include your clients’ first names and reminder times.
Requests Maya cannot understand on her own. When Maya cannot work out a typed or spoken request by herself, the text of that request is sent to Anthropic (a United States company that may process requests on servers in other countries) to understand what you asked for. Before it is sent, client names, phone numbers, email addresses and every word Maya does not recognise are masked.
Questions Maya could not understand or answer on her own. If Maya cannot answer a question, or needs an AI service to understand it, we keep a masked copy of it for up to 90 days to improve ROI: client names, phone numbers, email addresses, numbers and every word Maya does not recognise are replaced before it is stored. We also keep the page you asked it on and whether it was spoken or typed. Once a day, masked copies of your conversations with Maya (kept for up to 30 days), together with the masked copies of questions she could not answer, are sent to Anthropic (a United States company that may process requests on servers in other countries) to group them into topics and to label whether Maya helped and where you got stuck. Anthropic does not use them to train its models. We keep these short labels for up to 13 months.
A review copy of your conversations. For 30 days we keep a copy of what you type or say to Maya and of her replies, so the ROI team can check how well she helps. Before it is stored we replace phone numbers, email addresses, numbers of four or more digits, links and anything that looks like a password or code, and we try to replace your clients’ names. Nothing is kept from a question about a password or sign-in code. This copy stays on ROI’s servers, is never sent to an AI service, and only the ROI team can read it.
Your progress with Maya. If you allow it, Maya remembers which guides and tours you finish or stop, which guide she suggested and whether you took it, and uses your tour progress on ROI from then on, so she can suggest what to learn next. She also checks whether you have already used a feature, only to avoid suggesting what you already do; that check is not stored. This stays on ROI’s servers, is never sent to an AI service, and is kept for up to 12 months. Maya never remembers your clients, your messages or what you say for this. Clearing Maya’s memory does not change the separate 90-day record of guides you started or stopped described under “What we keep”. Maya greets you by your first name; when she speaks, the greeting is read aloud by Sarvam AI. Your name is never sent to Anthropic.
Temporary buyer requirement context. During a Maya session, ROI can keep the property type or BHK, budget and public location references you give for the buyer you are discussing. These structured fields stay in your own session cache, expire with that session, and clear when you end the conversation or ask to clear the temporary requirement. They contain no client name, phone number or raw transcript. They are not sent to an outside AI or voice service, and do not create or change a saved buyer record. This is separate from the guide-progress memory described above.
Lead details for coaching. When you ask Maya about one of your leads, ROI may send that lead’s relevant details to Anthropic (a United States company that may process requests on servers in other countries) so Maya can suggest a next step or prepare a reply: the requirement and budget, where the lead came from and the listing it is about, your notes, its last few messages, and Maya’s earlier advice on that lead. Before anything is sent, the client’s name is replaced, and phone numbers, email addresses and ID numbers such as Aadhaar or PAN are removed; the rest of the lead’s details, notes and messages are sent as written, including any places and addresses in them. Anthropic uses it only to prepare Maya’s answer, does not use it to train its models, and deletes it within 30 days — longer only where needed to enforce its usage policy or to comply with the law. Maya works only with leads you can already open in Leads, never with data from another broker’s account that you cannot see. If you do not allow AI features in Privacy & AI, nothing about your leads is sent.
Maya’s advice on your leads. When you use lead coaching, Maya keeps the advice she showed you and any message draft she prepared for that lead for up to 12 months, so you can see her earlier advice on it. Only you can see it: not your office owner, your team admin or any other broker. If the lead is moved to another broker, they do not see it, and you see it only while you can still open the lead. It is erased when the lead’s details are erased or when your account is erased. Turning Maya’s voice off, or deleting your Maya questions and notes in Account & security under Privacy & AI, also deletes it. ROI can switch this history off; while it is off, Maya keeps nothing new.

Sarvam AI processes this Information in India for speech-to-text and text-to-speech only; training on our data is switched off for our account, and it is kept for up to 30 days. Anthropic uses it only to understand the request, does not use it to train its models, and deletes it within 30 days — longer only where needed to enforce its usage policy or to comply with the law.

Conversations. When you talk to Maya, she listens again for a few seconds after each spoken reply so you can answer without pressing the mic. Nothing leaves your device unless she hears speech nearby, which can include other people in the room, and she stops listening when you say “stop” or “bye”, close her, or stay quiet. When she reopens the mic by herself, she keeps a masked copy and a review copy only of a clear request to her.

What we keep. ROI does not store your recordings, or a transcript of what you say apart from the masked copies and the 30-day review copy described above. Maya’s latest reply is kept for up to 5 minutes so it can be read aloud; its text is also part of the 30-day review copy. We also keep usage counts — for example, how many seconds of voice were processed and what that cost — to manage costs and limits, and for each Maya request the page it was asked on, which guide it was about and whether Maya could answer; these are kept for up to 13 months. Which guides you started or stopped is kept for up to 90 days. The masked copies, and any feedback you give Maya (a thumbs up or down, and a note you type, from which we try to remove phone numbers, email addresses and client names), are kept for up to 90 days. Notes you send Maya, for example with “Tell ROI”, may also be emailed as stored to the ROI team for review; those email copies are not covered by the 90-day limit. What Maya remembers about your progress is kept for up to 12 months. All of it is deleted when your account is erased. Turning Maya’s voice off deletes the masked copies, the review copy, the short labels and your notes, and you can delete them yourself at any time in Account & security under Privacy & AI.

Your choice. Voice is optional, and typing to Maya always works. If you created your account on or after 19 October 2026, our Terms & Conditions and this Policy cover Maya’s voice and memory from the start; if you created it earlier, Maya asks for your permission once, the first time you use voice. You can switch Maya’s voice off at any time in Account & security under Privacy & AI. Once it is off, nothing is sent to Sarvam AI or Anthropic for Maya, and Maya still answers the typed requests she understands on her own. Maya’s voice also stops if you do not allow AI features in Privacy & AI. Ask Maya “what do you remember?” to see what she remembers, and say “forget it” to clear it. You can also turn memory off, or clear it, in Account & security under Privacy & AI. Turning Maya’s voice off also clears and stops it. Maya remembers only what happened after you allowed it.

13. Grievance Redressal

The designated Grievance Officer should be notified promptly of any complaints, abuses, or concerns regarding the use, processing, or disclosure of information you have provided, or violations of these terms. You may contact the Grievance Officer in writing or by email:

Mr. Singh (Grievance Officer)
ROI India Private Limited
Third Floor, Serenia Co-working Spaces, IHDP Business Park, Plot No. 7, Sector 127, Noida, Uttar Pradesh 201301
Email: [email protected]

The Grievance Officer will acknowledge your communication within forty-eight (48) hours of receipt and will endeavour to redress the grievance within fifteen (15) days, in accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the DPDP Act, 2023.

Changes may be made to this Privacy Policy from time to time. For the most recent details on our privacy practices, please check this page from time to time. Continued use of the Sites after the publication of any change constitutes acceptance of the change.

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