Pin 700135 (Action Area III) links to Action Area II via New Town Road and Gitanjali Road, and to greater Kolkata via Major Arterial Road/Biswa Bangla Sarani (NH-12), EM Bypass and VIP Road. The airport is about 11 km away; Bidhannagar Road station is about 12 km.

The Orange Line metro (New Garia-Airport), routed via Salt Lake and Action Area I/II, is partly open (Kavi Subhash-Beleghata) and targeted for full completion by December 2026; a separate light-rail link is proposed for Action Area III itself.

Action Area III anchors part of New Town's education cluster: St. Xavier's University (Action Area IIIB) and University of Engineering & Management (UEM) sit within a few km, alongside schools like The Newtown School, DPS Megacity, DPS Newtown and Narayana School.

The wider township adds Amity University, Presidency University's New Town campus, Sister Nivedita University and an IIT Kharagpur Research Park; NKDA counted 25 educational projects across New Town as of July 2025.

New Town-Rajarhat is Kolkata's second IT hub after Salt Lake Sector V. 99acres cites DLF 2 IT Park, Synthesis Business Park and TCS Gitanjali Park among campuses here, alongside occupiers TCS, Infosys, Wipro, Cognizant, Accenture and Ericsson, plus a HIDCO-backed Fintech Hub and the Bengal Silicon Valley Tech Hub.

NKDA counted 80 IT/ITeS and 31 business projects across New Town as of July 2025. The Kolkata Leather Complex at Bantala, one of Asia's largest tanning hubs, sits on the township's eastern fringe.

New Town's signature attraction is Eco Park (Prakriti Tirtha), India's largest urban park at 190 hectares with boating, cycling and theme gardens, roughly 6 km from this pin. Nazrul Tirtha offers art galleries, an auditorium and a Kazi Nazrul Islam museum, while the Biswa Bangla Convention Centre in Action Area I drives MICE/business tourism.

Rabindra Tirtha and Mother's Wax Museum are other nearby draws within the wider New Town township.

Retail and leisure near this pin (Action Area III) include Spencer's Shopping Plaza (about 0.5 km), Uniworld Downtown Mall (about 1.9 km) and Turf Air Plaza (about 2.2 km), per Square Yards locality data.

New Town also hosts the AIFF National Centre of Excellence football complex (15 acres) and a Cricket Association of Bengal international stadium under development, plus several hotel brands that have opened across the township.

New Town is administered by NKDA/HIDCO under a dedicated 2007 Act, with its own power utility (NTESCL), Hooghly-sourced treated water, 100% door-to-door garbage collection and GPS-tracked waste vehicles. Distinctive features include solar/LoRaWAN street lighting, a bio-methanation waste-to-energy plant, EV charging stations, public bicycle sharing and an Integrated Command & Control Centre.

Action Area III itself has about 43 km of NKDA-maintained roads.