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Property Match Maker
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Amina from Hyderabad matched with Joseph — 3 BHK in Gachibowli
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Arjun from Bangalore matched with Lakshmi — 3 BHK in Indiranagar
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Zoya from Lucknow matched with Ravi — 2 BHK in Gomti Nagar
Plot listed in Ambavane, Ambavane by Sagar
Devraj from Ahmedabad matched with Mehul — 4 BHK in Vastrapur
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Reema from Indore matched with Praveen — 2 BHK in Vijay Nagar
2 listed in Pune, Pune Division by Umesh
Marketing

Facebook and Instagram Ads for Property Brokers

Run property ads that bring enquiries, not cheap clicks.

  • 8 chapters
  • 29 minutes of video
  • Intermediate
  • For members
  • Certificate of Completion

Realty of India is not affiliated with, endorsed by, or a partner of Meta Platforms, Inc. Facebook and Instagram are trademarks of Meta, and nothing here confers any Meta credential.

Start course

This course is included with ROI membership. See what membership includes

Skills covered

  • Campaign structure
  • Objective selection
  • Audience targeting
  • Ad creative testing
  • Lead forms
  • Performance diagnosis

What you will be able to do

  • Structure a campaign so the platform optimises for enquiries, not for cheap clicks.
  • Choose the right objective for a property enquiry instead of defaulting to the popular one.
  • Read the handful of numbers that tell you to scale a campaign or shut it down.
  • Tell whether a bad-leads problem is a creative problem, an audience problem, or a tracking problem.
  • Test ad creative in a way that produces an answer instead of burning budget on guesses.

About this course

Most brokers running Facebook and Instagram ads are paying for reach they cannot use. The campaign runs, the numbers look busy, and the enquiries that arrive are cold, duplicated, or from the wrong city entirely. The problem is almost never the budget.

This course walks through Meta advertising the way it actually works for property — how an account is structured, what the platform is optimising for, which objective fits a property enquiry, how creative and audience work on each other, and which numbers tell you to keep spending or stop. Eight chapters, each one a single piece of the machine.

It is for brokers who are already spending on ads and want to understand what they are buying. It does not assume you have used Ads Manager before, but it does assume you are willing to look at your own numbers honestly.

Who this is for

Brokers already spending money on Facebook and Instagram ads who cannot explain why one campaign brought enquiries and the next one brought noise. No prior Ads Manager experience assumed.

Course content

  1. Why Meta, and the proof it works

    4:15 · free to watch

    Opens with three campaigns run for real property clients — what was spent, what came back, and what the three have in common. It then lays out the seven parts of the masterclass and makes the case for Meta as the platform to learn first: the size of the ecosystem, and the one thing it does that a hoarding at a junction cannot. By the end you will know what the rest of the course teaches, and why it runs in that order.

  2. The CAAFE blueprint, starting with the objective

    3:34

    Introduces the blueprint the rest of the course runs on — CAFE — and then opens the first letter of it: the campaign objective. Meta offers six objectives, and this chapter goes through when each one is the right choice and what happens when you hand the platform the wrong goal. It also singles out the one objective that matters most for property, and the one that almost never does.

  3. The first A: match the audience to the asset

    2:46

    Opens the first A of CAFE: audience. The best property in the world shown to people who cannot afford it, or who are not moving, is just money leaving your account. This chapter covers the three audience types Meta gives you — general, custom and lookalike — what each one is actually for, and how they stack on top of each other. It closes on the rule that decides all of it: match the audience to the asset.

  4. The second A: seven ways to write ad copy

    5:48

    You have the audience. This chapter is what you say to them. It covers seven ways to write an ad copy that converts — from three crisp lines, to a bulleted spec sheet, to a story, to a customer's own words used verbatim — and, more usefully, when each one is the right choice. Every property is different, so the copy that sells one will not sell the next. By the end you will be able to look at what you are selling and know which shape the words should take.

  5. The F: the form that qualifies the lead

    1:06

    The copy worked and they tapped. This chapter is what happens in the next few seconds — the instant form. It covers why a form that only asks for name, email and phone is a wasted opportunity, what one extra question does to everything that follows, the link the form cannot go live without, and what the thank-you screen should be doing instead of just saying thank you.

  6. The E: creative that stops the scroll

    3:35

    Everything in the four pillars before this one is wasted if the person scrolls straight past. This is the E of CAFE: the visual. It covers why the image decides whether your copy is ever read at all, the five elements that keep turning up in ads that convert, one rule about what you are allowed to write on the picture, and the sizing mistake that makes an otherwise good ad look amateur in stories and reels.

  7. Ad structure and where to put the budget

    4:48

    The mechanics of where your money actually sits. Meta organises spend in three tiers, and knowing which decision belongs on which tier is the difference between a campaign you can read and one you can only guess at. This chapter covers the three levels, the two ways to hand Meta a budget and when each is the right one, and the daily number below which you are not really advertising at all.

  8. Three rules that protect your spend

    2:39

    The finish line. Three rules that decide whether the money you just learned to spend actually turns into closed deals — one about patience, one about how to test, and one about what happens in the minutes after a form is submitted. The last of the three is the one most brokers lose deals to, and it has nothing to do with the ad at all.

Who teaches it

Nishant Tomar

Nishant Tomar

Co-founder of Realty of India. Background in property marketing — paid social, search and lead generation for brokers and developers.

What you get at the end

Finish every chapter and pass each chapter's questions, and this course's badge joins the trophy shelf on your public profile — with a page that names what you completed and when.

What you have to do: Watched all 8 chapters and passed all 8 quizzes at 80% or better.

It is a Certificate of Completion from Realty of India. It is not a licence, a registration, or a qualification awarded by any regulator.