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Marketing

Choosing a Project, and Surviving the Developer

Not affiliated with or endorsed by Meta.

The wrong developer can bankrupt a broker with great ads.

  • 3 chapters
  • 8 minutes of video
  • Intermediate
  • For members
  • Certificate of Completion

Realty of India is not affiliated with, endorsed by, or a partner of Meta Platforms, Inc. Facebook and Instagram are trademarks of Meta, and nothing here confers any Meta credential.

Start course

This course is included with ROI membership. See what membership includes

Skills covered

  • Project selection
  • Developer due diligence
  • Brokerage protection
  • Risk assessment
  • Market judgement
  • Walk-away criteria

What you will be able to do

  • Judge a primary project before you point your time and your ad budget at it.
  • Spot the developer behaviours that put your brokerage at risk.
  • Ask the questions that separate a project worth selling from one that will cost you.
  • Tell the difference between a project that sells and a project that pays.
  • Decide when to walk away from something that looks good on paper.

About this course

You can build the best marketing engine in the country — the ads, the copy, the creatives — and still end up broke. Point that engine at a developer who does not deliver, or at one who quietly eats your brokerage, and everything you spent generating leads starts working against you.

This course is about the decision sitting underneath all the marketing: which project you agree to sell, and who you agree to sell it for. It goes past the brochure and into what actually decides whether the money reaches you.

It is for brokers who are past the question of how to generate leads, and are now carrying the risk of where those leads get pointed. Three chapters on the decision that comes before the marketing.

Who this is for

Brokers who can already generate leads and now have to judge the project and the developer on the other side of them. Especially anyone who has chased a brokerage payment that did not arrive.

Course content

  1. Why the developer decides whether you get paid

    0:49 · free to watch

    The modules before this one built a marketing engine — the ads, the copy, the creatives. This chapter starts with the thing that can make all of it worthless. Point a working engine at a developer who does not deliver, or at one who quietly keeps your brokerage, and the better your marketing gets the faster you lose. It sets up the two questions the rest of the course answers: how to pick a developer, and how to survive one.

  2. Interview the developer, then secure your money

    3:42

    Four parts. It opens with a mindset shift about who your customer actually is, and it is not who most agents assume. Then the three questions to put to a developer before you commit anything — including a way of checking their answer that costs about as much as a cup of tea. Then the red flags that mean walk away whatever the project looks like. It closes on how to secure your brokerage before you spend a single day advertising for them.

  3. Spy on the winners, then do the math

    3:53

    Four parts. It opens with a free tool from Meta that shows you exactly which ads your biggest local competitor is running right now, and what to take from them. Then a four-point test for deciding whether a project deserves your team's time at all — travel cost, developer support, and who the real buyer is. Then the arithmetic: how to set a marketing budget backwards from the commission you expect, and the one funnel ratio that tells you whether your ads or your sales pitch is the problem. It closes on why no agency should rest on a single developer.

Who teaches it

Nishant Tomar

Nishant Tomar

Co-founder of Realty of India. Background in property marketing — paid social, search and lead generation for brokers and developers.

What you get at the end

Finish every chapter and pass each chapter's questions, and this course's badge joins the trophy shelf on your public profile — with a page that names what you completed and when.

What you have to do: Watched all 3 chapters and passed all 3 quizzes at 80% or better.

It is a Certificate of Completion from Realty of India. It is not a licence, a registration, or a qualification awarded by any regulator.